Live steamed events have become commonplace and are projected to become a US$70 billion market by 2021. But are they for you?
Live-streaming your event will involve more work and expense, but it can bring the following benefits:
1. Generate a bigger audience
Streaming events live on the web makes it accessible to a global audience, not just the audience physically present at your event. You are no longer limited by geographical or size constraints.
Some people may be interested in attending your event, but they can’t attend in person due to work commitments or other expenses. Live streaming your event can make your content accessible to them.
Your only limitation with live streaming is linked to the server capacity of the streaming service you choose.
2. Give your content urgency
Live videos tend to attract more online engagement compared with other types of content. They incite a sense of urgency, compelling people to watch.
3. Allow for online interaction
Live streams are a great way of boosting interaction between you and your potential clients.
When you live stream a corporate event, you give your audience the opportunity to ask questions, enquire about products, and ask about other important matters.
Moreover, you have the flexibility to use a variety of forms of content and multimedia, including pictures, text, and live chat.
4. Open opportunities for new revenue
A free live stream could allow you to interact with new clients and create new business opportunities, while you could also charge for access to your stream, which could bring in extra revenue.
When you share your live stream to social media, you also have the option of running ads in order to reach an even wider audience.
Bringing your event online can help you gather important information about who your audience is and what they like (or dislike) about your event.
Whether you’re live streaming on your website or social platforms, you have access to data on who is engaging with your content.
5. Make you stand out from the crowd
Live streamed events whether via webinar, conference, or online chat are rapidly gaining traction among business organisations, but a great many other companies are yet to catch on. A live-streamed event could set you apart from the competition.
What is more, live streaming can be surprisingly simple. All you need are relevant video and audio equipment, an internet connection, an encoder, and a reliable streaming platform.
Live streaming your meeting or event can help you reach a bigger audience, give your content urgency, allow for online interaction, create new revenue opportunities, and help you stand out from the crowd.