Business events don’t have to be bland and predictable. Liven up your meeting with the following suggestions.

Business meetings and corporate events can often feel stale and predictable. But that doesn’t mean they have to be.

To avoid boring speeches, bland catering, and a lacklustre setting, all it takes is a bit of imagination. Here are some suggestions to make your event more memorable.

1. Internal meetings

Whether your meeting is big or small, internal or external, aim to keep it as short and focused as possible by insisting on a schedule that everyone must adhere to.

People relate to stories, metaphors, and real-life examples. And since most will sit still for hours watching a movie, why not incorporate videos as well.

Using entertainers—such as comedians or impersonators—can go a long way to spicing up your agenda.

2. Product launches

A great product launch should leave people buzzing with excitement and anticipation, but it doesn’t require a big stunt or lavish party to be engaging.

Use augmented or virtual reality to help people visualise and experience your new product. One motor vehicle manufacturer used augmented reality to show off a new line of vehicle and all the different colour schemes with only one vehicle physically present—an efficient use of space and budget.

Offer unusual food choices. For example, you could set up a nitrogen ice cream bar that features unusual flavours along with the theatre of nitrogen smoke.

Pick a fun theme that sets the tone for your whole event, driving all of your planning decisions and helping to engage attendees.

3. Conferences

When your company hosts a conference, your reputation is on the line. So, you need to provide speakers and content that attendees will value. And since registration prices often run high for this type of corporate event, you need to provide an experience that warrants the investment.

Use superior speakers. Conference-goers are willing to travel far distances to hear the right speakers. Use your industry contacts to engage the best speakers possible.

People love free stuff, but only if it’s something they actually want. A customisable sample booth is a sure-fire way to send them home with samples they’ll keep. For example, a caricature artist who captures your attendees’ likeness is more likely to help them remember their experience than a branded fidget spinner.

Offer interactive food and drink stations. Wow your customers with a customisable champagne cocktail bar, live stir-fry station, or donut machine.

4. Training workshops

The key here is to get people involved. Here’s a few ways how:

Change the room layout. Instead of the traditional rows of tables and chairs, surprise your attendees by providing bean bags instead. You could also use standing podium tables or tables with just a few chairs to encourage small groups.

Add networking opportunities. Whether a training event is external or internal, provide people with time to connect with each other. This is where an event app can come into play, helping make networking suggestions for attendees.

Encourage total participation, even from shy attendees, by using polling apps that encourage people to ask questions or comment using their mobile device.

5. Seminars

Seminars often showcase a company’s expertise or they provide employees with learning opportunities. To mix things up at your next corporate seminar, consider the following tips.

Incorporate an activity during break time. Instead of the usual coffee break, consider adding an activity or experience some into that time.

Instead of using an old-fashioned PowerPoint presentation, empower your speakers to connect with the audience using apps, social media, or even a chatbot that helps them discover relevant content.

6. Holiday parties

Most companies throw an annual bash around the holiday season to celebrate their employees and show appreciation for their clients or customers. Here are a few tips to keep things professional.

Social photo booths make it easy for people to take stills, videos, or GIFs, and share the images straight to their social media accounts.

A friendly contest or competition can liven up your holiday party in no time. Some fun ideas include a scavenger hunt, caption contest, or even a pub-quiz-style trivia game focused on questions about the business and or the holiday season.

Add wow factor to your own event by hiring contortionists, acrobats, or baby animal farms.

While implementing these suggestions will take a little effort, they will ensure your corporate bash will be more enjoyable.


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