IACC Meeting Room of the Future - APAC

Learn how experience creation, technology, design and food and beverage continue to shape meeting spaces globally

IACC Meeting Room of the Future™ is an initiative led by IACC, with the goal to share the association’s vision on what meeting spaces will look and function like in the future. 

This new report presents recent data in a more targeted approach by focusing on a specific region – Australia and Asia Pacific.

This concentrated study aims to offer meeting planners in that region sharper insight on exactly which trends and objectives are relevant to meetings conducted them.

The IACC Meeting Room of the Future™ — Australia & Asia Pacific report seeks to answer the following questions among meeting planners operating in the Australia and Asia Pacific market:

How have the objectives and goals of meetings changed over time?

• Is experience creation going to be more important when planning meetings in the future?
• What are the ideal physical elements of meeting space and how have they changed over time?
• How is food and beverage changing to support delegates needs better?
• What will be the most critical technology needs over the next three to five years?

Mark Cooper, IACC’s CEO comments “Whilst having a global perspective is very useful, partnering with Biz Events Asia on an Australia and Asia Pacific market survey will help us understand regional differences in terms of delivery of meetings today and what planners feel will change in the coming years. Understanding these differences will better equip both planners and those who serve this market with venues and other products”.