Just a few years ago, hybrid events were the talk of the industry. With global restrictions in place and teams scattered across cities and continents, the hybrid model—combining in-person and virtual attendance—was essential. It became the go-to solution during the height of the COVID-19 pandemic.
But fast forward to today, and the event landscape has shifted once again.
The Rise and fall of Hybrid Events
Between 2020 and 2022, hybrid events were not just innovative—they were necessary. Organisations adapted quickly, investing in video conferencing platforms and hybrid-ready venues to keep business moving.
They provided:
- A safe alternative to large gatherings
- Extended reach for remote or international participants
- Cost-effective event delivery during uncertain times
At Karstens, we responded swiftly by upgrading our venues with in-house hybrid conferencing technology and offering virtual support services across all locations.
2024–2025: The Return of Face-to-Face
Now, with restrictions eased and confidence restored, we're seeing a clear resurgence in face-to-face events.
Why?
People crave connection. The energy, focus, and personal interaction of in-person events simply can’t be replicated on a screen.
- Engagement is higher. Attendees are more immersed and collaborative when they’re physically present.
- Organisers have more control. Everything from room setup to catering flows more smoothly in-person.
- Across our Melbourne, Sydney, Brisbane, Perth and Adelaide venues, we’ve witnessed a significant uptick in bookings for fully in-person training, workshops, conferences, and mediation sessions.
So, Is Hybrid Dead? Not Quite.
Hybrid still serves a purpose—for events with international speakers, regional attendees, or as a backup option. But it’s no longer the default. Instead, it’s become a strategic tool, used when needed—not relied upon for every event.
What This Means for Your Next Event
✅ Plan for face-to-face. Your attendees want it, and your outcomes will benefit from it.
✅ Choose venues that prioritise in-person experience but offer hybrid capability when required.
✅ Partner with experts who can help tailor your event delivery to match your goals and audience.
At Karstens, we’re proud to offer beautifully appointed, centrally located venues designed for in-person engagement—with the flexibility of hybrid support, only when you need it.
Let’s bring people back together, the right way.
